Promoting Your Website
An Internet surfer will likely take one of 3 routes your Web site:
- The Internet surfer types the entire URL
into the command line of their browser. This option requires that
your URL is well known. (And the URL should also be easy to spell!)
- The Internet surfer clicks on an advertisement
or link that sends him to your Web site.
- The Internet surfer locates you by typing certain keywords or
your company name into a search engine. Internet surfers typically go
to their favorite search engine, type in words that pertain to what they
are looking for, and wait for the search engine to return its results
in a list format. This is easy and effective.
No Internet surfer will scroll through thousands or even millions
of results. Instead, they are going to pick from the links that are closer
to the top of the search. So it would stand to reason that the Web sites
that will do well on search engines are those that rank in the top 30 for
the keyword phrases that have been selected for their site.
Search Engine Optimization is the way to
go if you are looking to INCREASE TARGETED TRAFFIC to your site while complementing
and improving your more traditional marketing and advertising efforts.
Search engines work better for promoting your site for a number of reasons.
A top search engine ranking often translates into hundreds of new
qualified visitors each month. It is reasonable to anticipate a steady
stream of qualified traffic when your Web site achieves continuous top
rankings on multiple search engines.
When an Internet surfer types a keyword into a search engine, they
have already identified the product or service they need more information
about. The search reflects a definite level of interest by a potential
buyer.
Search engines are the most important tools for locating companies
and their products on the Internet. Over half of all Internet users search
the Web every day, and searching is the second most popular Internet activity.
(Email is # 1!)
Our strategic e-marketing campaigns can
ensure your website appears in all relevant search engines and directories.
